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Huda Kattan may well be the most influential beauty blogger in the world

She has 18m Instagram followers, heads a namesake makeup line and has emerged as a force to be reckoned with in the beauty influencer economy.

Huda Kattan in her office at Jumeriah Lake Towers, Dubai, United Arab Emirates. She was in New York recently for a Women's Wear Daily beauty event. Last year the publication anointed her the Digital Innovator of the Year in the "prestige" beauty category.

New York

EVERY month there seems to be a newly minted beauty star - someone whose social media feed highlights trends, how-tos, product reviews and more to her plentiful followers.

But in the world of influencers, not all fight in the same weight class. And one woman in particular...

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