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In the US, diamonds are a millennial's best friend
Demand from this key demographic has lifted sales of diamonds that cost between US$1,000 and US$5,000
Add BT as a preferred sourcePublished Wed, Jun 7, 2017 · 09:50 PM
New York
DIAMONDS are making a comeback in America as more millennials fall for crystals long associated with "eternal" love.
US diamond demand hit US$40 billion in 2016, up 4.4 per cent from the prior year and comprising half of global diamond revenues for the first time since the 1990s, according to global diamond mining and retail giant De Beers.
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