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India seeks to cash in on global demand for ancient remedies

Modi wants to promote Ayurveda; global market for traditional medicines is estimated at US$100 billion

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Published Sun, Nov 16, 2014 · 09:50 PM

    New Delhi

    INDIA's new government has launched a drive to promote the country's ancient therapies as it seeks to cash in on the multi-billion dollar global market for holistic medicine.

    India claims to have natural remedies for everything from cancer to the common cold, but ministers say it has failed to capitalise on its traditions as the world has woken up to alternative medicine.

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