Instacart gets Pepsi, Doritos to pay shoppers' delivery fees
Delivery startup works with goods makers to cover costs and offer discounts
New York
ONLINE shoppers hate paying delivery fees. So Instacart Inc is getting Pepsi to foot the bill.
The grocery delivery startup is working with General Mills, Nestlé, PepsiCo, Unilever, and other consumer goods makers to cover the cost of delivery or provide other discounts when customers buy their products. In addition to the coupons, the companies pay Instacart to advertise on its website. Since introducing the programme about six months ago, it now accounts for 15 per cent of Instacart's revenue, said Apoorva Mehta, the company's chief executive officer.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder
EU toughens rules on Chinese fashion retailer Shein
Best World under fire from shareholders at AGM over dividends, director salaries
‘Extreme’ climate blamed for world’s worst wine harvest in 62 years
Sheng Siong Q1 net profit up 9.3% on higher revenue