Insurer FWD upbeat about selling direct to consumers online
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Singapore
THERE are perks to being new even as the insurance market here gets more competitive and for composite insurer FWD Singapore, starting from a clean slate allows it to try what others dare not - to sell its products directly to consumers online.
Abhishek Bhatia, the insurer's chief executive will tell you that a growing number of consumers are shopping and paying bills online, "so it's not a big leap of faith".
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