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Insurer FWD upbeat about selling direct to consumers online

"The business model of the incumbents is so steeped in the consumer behaviour of yesterday that I think the industry as a whole, is missing what might be the business model for the future." - Mr Bhatia


THERE are perks to being new even as the insurance market here gets more competitive and for composite insurer FWD Singapore, starting from a clean slate allows it to try what others dare not - to sell its products directly to consumers online.

Abhishek Bhatia, the...

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