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Investor presses Nintendo for strategy change

Mobile game Pokemon Go's success has shown the potential for augmented reality

Published Tue, Jul 19, 2016 · 09:50 PM

Tokyo

THE phenomenal success of Pokemon Go and the surge in Nintendo Co's market value by US$17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company.

Until Pokemon Go, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.

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Companies & Markets

Investor presses Nintendo for strategy change

Consumer & Healthcare

HCA beats first-quarter profit estimates on higher patient admissions

US FDA approves Pfizer’s gene therapy for rare bleeding disorder

EU toughens rules on Chinese fashion retailer Shein

Best World under fire from shareholders at AGM over dividends, director salaries

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Sheng Siong Q1 net profit up 9.3% on higher revenue

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