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Investor presses Nintendo for strategy change
Mobile game Pokemon Go's success has shown the potential for augmented reality
Add BT as a preferred sourcePublished Tue, Jul 19, 2016 · 09:50 PM
Tokyo
THE phenomenal success of Pokemon Go and the surge in Nintendo Co's market value by US$17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company.
Until Pokemon Go, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.
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