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Italy's wine producers lagging in fight for sales in China

Italian wines account for barely 5% of the US$2.4b worth of wine the world's most populous nation imported in 2016

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Published Sun, Apr 16, 2017 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Verona, Italy

    ON paper it seems as obvious a pairing as a glass of spicy Gewurztraminer with crispy duck and pancakes.

    Yet Italy, the world's biggest wine producer, is lagging in the fight for sales in China, tipped to become the world's second-biggest importer of wine by 2020.

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