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It's beer o'clock in Myanmar - and happy hour for its breweries

It is estimated that the country's US$375 million beer market will quickly grow to be worth US$675 million in 2018

MBL, the maker of Myanmar Beer, has moved swiftly to overhaul both its image and products to appeal to the country's new consumers by rolling out a sleeker bottle, ramping up its promotional efforts and targeting a younger generation.


DRINKERS buying a beer at Yangon's roadside bar shacks used to face a limited choice: more likely than not, they would order a mug of Myanmar Beer, sometimes with a shot of coarse whisky to give the light local brew an extra kick.

These days, there is more variety, thanks to...

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