Ivanka Trump to end fine jewellery line in favour of mass market

New York

OVER the past few weeks, it seemed like Neiman Marcus could not make up its mind about whether to sell Ivanka Trump's fine jewellery. The brand's baubles disappeared, reappeared and then disappeared again from the department store's website.

But now, Neiman Marcus won't have much of a choice.

Ms Trump's brand has discontinued its line of high-end bracelets, necklaces and rings, the company confirmed on Monday. Instead, it will focus on more affordable fashion jewellery, according to Abigail Klem, the president of Ms Trump's brand.…