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Ivanka Trump wins China trademarks, then her father vows to save Chinese telcom firm ZTE

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Workers on an assembly line at a Huajian International shoe factory, which makes shoes for Ivanka Trump and other designers, in Dongguan, China. Ms Trump now has 34 trademarks in China that would allow her to capitalise on her brand in the world's second-largest economy.

Beijing

CHINA this month awarded Ivanka Trump seven new trademarks across a broad collection of businesses, including books, housewares and cushions.

At around the same time, US President Donald Trump vowed to find a way to prevent a major Chinese telecommunications company from going bust, even though the company has a history of violating US limits on doing business with countries like Iran and North Korea.

Coincidence? Well, probably.

Still, the remarkable timing is raising familiar questions about the Trump family's businesses and its patriarch's status as commander in chief. Even as President Trump contends with Beijing on issues like security and trade, his family and the company that bears his name are trying to make money off their brand in China's flush and potentially promising market.

The most recent slew of trademarks appear to have been granted along the same timeline as Ms Trump's previous requests, experts said. But more broadly, they said, Ms Trump's growing portfolio of trademarks in China and the family's business interests there raises questions about whether Chinese officials are giving the Trump family extra consideration that they otherwise might not get.

These critics say the foreign governments that do business with Ms Trump know they are dealing with the president's daughter - a person who also works in the White House.

"Some countries will no doubt see this as a way to curry favour with President Trump," wrote Fred Wertheimer, president of Democracy 21, and Norman Eisen, chairman of Citizens for Responsibility and Ethics in Washington, two nonprofit watchdog groups.

Mr Eisen's group reported on the trademarks on Saturday.

"Other countries may see the business requests made by his daughter's company as requests they cannot refuse."

Ms Trump's representatives have said that there is nothing improper about her trademarks and that they prevent individuals from profiting off her name.

Abigail Klem, president of the Ivanka Trump brand, said in a statement on Monday that the brand's protection of trademarks was "in the normal course of business", especially in countries where trademark infringement was rampant.

"We have recently seen a surge in trademark filings by unrelated third parties trying to capitalise on the name," Ms Klem said, "and it is our responsibility to diligently protect our trademark." Chinese trademark officials didn't respond to a request for comment on Monday.

President Trump said in a surprise announcement on May 13 that he was working with China's president Xi Jinping to save jobs at the Chinese telecommunications company, ZTE. The company was left paralysed after US officials forbade US companies from selling their chips, software and other goods to ZTE for violating trade controls. President Trump's announcement was widely seen as a potential peace offering to Beijing as the US and China threatened each other with tariffs on hundreds of billions of dollars worth of trade.

Just before and after that announcement, Ms Trump won some long-sought trademarks covering her name in China.

Six days before the ZTE announcement, China said it approved five of Ms Trump's trademarks, according to data from China's trademark office. Then, on May 21, China awarded her two more trademarks in snacks, spices and bleaching preparations. In total, Ms Trump now has 34 trademarks in China that would allow her to capitalise on her brand in the world's second-largest economy.

Experts said the timing appeared to be a coincidence, given how quickly Ms Trump won her previous trademark requests from Chinese authorities, though they differed on whether she appeared to receive special treatment.

Ms Trump applied for six of the trademarks in March 2017. She applied for the seventh even earlier, in May 2016. China's trademark office usually takes up to 18 months to approve trademarks, said Charles Feng, head of the intellectual property division at the law firm East & Concord Partners. "From application to registration, this is very fast," he added.

Laura Young, a trademark lawyer at Wang & Wang, said she did not see anything unusual about the timing. She pointed out that under Chinese law, the trademark office should complete its examination of a filing within nine months, and that some of her clients get decisions within a year.

Still, Ms Trump's fame is likely to have helped her with the trademark approval process in China, according to Ms Young.

The president's daughter has a large following in China, where she is lauded by many for her appearance and wealth. Videos of Ms Trump's daughter, Arabella, singing Chinese songs have gone viral.

"When a person is famous, and the examiners say: 'Oh, I've heard of this person,' it can be decided more quickly than if the examiner is not sure and has to consult others or go to a committee," Ms Young added. NYTIMES

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