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Ivory Coast's battle of the beers turns bitter

Ads of market leader Solibra and new entrant Brassivoire vie for attention

Published Sun, Aug 13, 2017 · 09:50 PM

Abidjan

"IN our house, the beer is Bock!" boasts the familiar slogan for the lager that is Ivory Coast's market leader, brewed by Solibra.

"Beer Ivoire, loved by Ivorians!" says a competing advert for Ivoire lager, brewed by newcomers Brassivoire.

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