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Japan clothing chain Shimamura's growth outpaces rival Uniqlo

It is sticking to selling no-frills clothes in the country's moribund economy

"We don't gamble, we only go into what we are certain we can win, and do what we understand... That is the fundamental policy of our company," says Mr Nonaka.


NO-FRILLS fashion. Cheap and cheerful. Call it what you will, Shimamura Co has a money-making formula for selling clothes in Japan's moribund economy.

Growth in operating income at the country's second-largest clothing chain has outpaced bigger rival Uniqlo-owner, Fast...

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