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Japan clothing chain Shimamura's growth outpaces rival Uniqlo

It is sticking to selling no-frills clothes in the country's moribund economy

Published Mon, Nov 21, 2016 · 09:50 PM
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Tokyo

NO-FRILLS fashion. Cheap and cheerful. Call it what you will, Shimamura Co has a money-making formula for selling clothes in Japan's moribund economy.

Growth in operating income at the country's second-largest clothing chain has outpaced bigger rival Uniqlo-owner, Fast Retailing Co, for the past five quarters. The reason may come down to the 63-year-old retailer's simple approach.

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