The Business Times
SUBSCRIBERS

Japan exports seafood surplus as demand for sushi drops at home

Strategy has been a success as falling yen has made Japanese products cheaper for some importers

Published Tue, Sep 15, 2015 · 09:50 PM

Tokyo

THE country that gave the world sushi now finds itself with too much fish. Demand for seafood has been dropping in Japan for much of the past decade as people eat more pork and beef, forcing domestic fishermen to look for buyers abroad. With the help of a plunging yen, that strategy is working. Exports are surging, and companies like Yamato Holdings Co and ANA Holdings Inc are expanding a delivery network across Asia, a region that still gets most of its sushi salmon from Norway more than 8,000 km away.

Exports have been a godsend to Japan's 1.4 trillion yen (S$16.4 billion) seafood industry, where the number of fishermen shrank 42 per cent since 1995 and competition from cheaper imports has hurt profits. While domestic demand fell more than 20 per cent in the past decade, global consumption is rising as economic growt…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here