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Jokowi taps Ma's guidance to make giant digital jump

McKinsey estimates value of Indonesian e-commerce could rise by as much as US$15b in next three years

Published Tue, Oct 4, 2016 · 09:50 PM

Jakarta

IN a testament to the rising consumer potential of the world's No 6 emerging market, Indonesia's President Joko Widodo has tapped for guidance the king of Chinese e-commerce: Jack Ma.

Jokowi, as Indonesia's leader is known, further intensified the buzz surrounding his country's US$2 billion e-commerce market with a stop at Jakarta's sprawling Mangga Dua bazaar last month, buying an iPad from a store belonging to Web retail giant Bhinneka.com.