Kendall Jenner brings 30m fans as the new face of Estee Lauder
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New York
ESTEE Lauder, seeking to ride on Kendall Jenner's ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.
Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital, TV and print advertising campaigns as well as create social-media content for the New York-based cosmetics maker. Terms of her contract weren't disclosed.
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