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Kendall Jenner brings 30m fans as the new face of Estee Lauder

Jenner is the No 1 model on social media with fans spanning across Instagram, Twitter and Facebook.

New York

ESTEE Lauder, seeking to ride on Kendall Jenner's ever-growing coattails and 30 million social-media followers, hired the model to represent its flagship cosmetics brand worldwide.

Jenner, the half-sister of reality-television star Kim Kardashian, will appear in digital,...