Lego builds foundations in China classrooms as US, Europe sales slow
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Beijing
DANISH toymaker Lego is hoping to build a following with Chinese parents by promoting its place in the classroom as well as the toy box.
The firm, famous for its brightly coloured building blocks, is working with local education departments, state schools and the private education providers to get kids playing with Lego as a way to boost motor skills, creativity and attention spans.
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