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Lego seeks to block US imports of copycat products

It is accusing 3 firms of making knock-offs of its Lego Friends products, files complaint with US International Trade Commission

The Lego Friends line features girls in settings such as a shopping mall, beach house and pet salon, and has been growing 20 per cent a year since it was introduced in 2012.


LEGO has been on a roll with a hit movie, Star Wars-branded sets and a new line of toys that has attracted more girls to a product traditionally targeted at boys.

It's that last success, the Lego Friends line aimed at girls, that's causing the company concern. Lego is...

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