Lego seeks to block US imports of copycat products
It is accusing 3 firms of making knock-offs of its Lego Friends products, files complaint with US International Trade Commission
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Washington
LEGO has been on a roll with a hit movie, Star Wars-branded sets and a new line of toys that has attracted more girls to a product traditionally targeted at boys.
It's that last success, the Lego Friends line aimed at girls, that's causing the company concern. Lego is accusing three companies of making knock-offs of the product and is asking the US government for help.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
OCBC is said to emerge as lead bidder for HSBC Indonesia assets
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Eurokars Group introduces rental car franchises Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore
