London putting up giant coffee cup-shaped bins to recycle 5 million small ones

London

LONDON is installing giant yellow bins in the shape of coffee cups, aiming to persuade consumers to recycle as many as five million hot-drink containers a year that otherwise end up in landfill.

Less than one per cent of the cups given out by chains from Starbucks Corp to McDonald's Corp are recycled because they have a thin plastic coating that makes them difficult to shift into other uses, according to the British charity Hubbub, which is leading the campaign that starts on Monday.