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LVMH sees timing as key in high-stakes foray into multi-brand luxury e-commerce

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Mr Rogers feels that retail would be the next frontier to change, where the real winners are yet to be determined.

Paris

IAN Rogers, chief digital officer of LVMH Moet Hennessy Louis Vuitton, sat in his sunlit office on Avenue Montaigne last month, alongside a large cactus with a mélange of Pucci-pattern skateboards and black and white rock band photographs arrayed on the walls behind him. Using a

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