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LVMH's digital drive yet to show gains despite top Apple hire

Ian Rogers tasked almost a year ago to change its managers' mindset; but sources say that takes time

Mr Rogers steered LVMH's participation this spring at the Paris technology startup fair Viva Technology, where the group's TAG Heuer company presented its Internet connected smart watch.


WHEN LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed.

Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology...

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