LVMH's digital drive yet to show gains despite top Apple hire
Ian Rogers tasked almost a year ago to change its managers' mindset; but sources say that takes time
Paris
WHEN LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed.
Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology startup fair, his impact on the world's biggest luxury goods group has yet to become visible.
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