Macy's new CEO vows to keep shoppers' attention as malls fade

New York

MACY'S Inc chief executive officer Jeff Gennette is optimistic about the future of the largest department-store chain, even if it doesn't look much like the store RH Macy imagined.

Mr Gennette, 55, wants to build Macy's into a fashion destination where shoppers looking for exclusive products can buy online or on their phones as easily as in a store.

In an interview from his office on the 13th floor above the department store's iconic Herald Square flagship location, he mapped out how Macy's will capture one hypothetical customer's heart.

"We need to be sure that when she walks into a Macy's - be it on the Web or on a mobile d…