Marketing to millennials - snare them now or miss the chance
New York
THE makers of Tic Tacs had a problem on their hands. After 18 months of internal study, they had concluded that the all-important millennial generation might not be content with a mere mint.
No, the millennials wanted entertainment, release from boredom, "emotional rescue". So this month, a new and more amusing Tic Tac is coming to store shelves - the Tic Tac Mixer, which changes flavours as it melts on the tongue. From cherry to cola, for example, or from peach to lemonade.
It is yet another…
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