You are here

McDonald's diners moving to fancier options

While the fast-food chain still offers several items for US$1, its menu is quietly getting more expensive at a time when competition for frugal diners' spending is increasingly fierce

McDonald's hasn't offered enough discounts and deals to attract diners, which contributed to its four straight months of US same-store sales declines.


MIKE Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead.

"Those meals are the same price," said Mr Hiner, a 58-...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to