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McDonald's in big drive for better tasting food to win back customers

Balloons outside a McDonald's outlet in New York. The new costs to upgrade would be on top of the chain's ongoing "Experience of the Future" modernisation programme, which can run as high as US$700,000 per restaurant.


MCDONALD'S Corp is making a new push to get franchisees to upgrade their kitchen equipment, aiming to win back customers with improved fried chicken and higher-end desserts. But it won't be cheap.

The company's independent operators, who own about 92 per cent of the more...

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