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McDonald's Japan tries to save its bacon with chocolate fries

New mix-and-match menus with local produce part of attempt to win back dwindling market share

Published Wed, Feb 17, 2016 · 09:50 PM
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Tokyo

CUSTOMERS such as Shigeaki Yamaguchi may be the last hope for McDonald's Japan as it battles slumping sales in the wake of an embarrassing string of food scandals.

At a location in Tokyo's busy Shinjuku district, Mr Yamaguchi munched on the chain's newest culinary offering - french fries drizzled in brown and white chocolate syrup.

"Delicious," the 37-year-old proclaimed as he dug into the sticky 330 yen (S$4) mass known as the McChoco Potato. "The reason I came is that I wanted to taste products that didn't exist until now."

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