McDonald's sheds stores and gains customers with budget appeal
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New York
McDONALD'S is getting out of the business of running its own restaurants, but it is getting better at using a budget-friendly menu to attract customers to its franchise stores.
Promotions including beverages for a buck and the "McPick 2" value menu have helped lift comparable store sales 6 per cent globally in the most recent quarter. Such promotions reflect a revamped effort at McDonald's to focus more on value-conscious fare, its executives confirmed during a conference call with analysts on Tuesday.
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