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McDonald's sheds stores and gains customers with budget appeal

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The offerings at a McDonald's in Los Angeles. The fast-food giant now sells budget meals, but also offers more premium items to get customers to spend more per visit.

New York

McDONALD'S is getting out of the business of running its own restaurants, but it is getting better at using a budget-friendly menu to attract customers to its franchise stores.

Promotions including beverages for a buck and the "McPick 2" value menu have helped lift...

sentifi.com

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