McDonald's tests customised menu to counter worst US sales slump since 2001

New York

MCDONALD'S Corp, facing its worst US sales slump in more than a decade, is turning to customised menu items in a bid to lure more millennials and shake off its reputation for selling outdated fast food.

To offer more choice, McDonald's is expanding a build-your-own-burger concept called Create Your Taste. The programme, which began at a handful of restaurants in Southern California, lets customers pick out toppings such as jalapenos and tortilla strips using a touch screen. McDonald's is adding chicken to the project and bringing it to five more states.

The world's largest restaurant chain on Monday posted a 4.6 per cent drop in US same-store sales for November, marking the steepest monthly decrease since June 2001 - as well as the 12th straight month without growth. That's putti…