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Meiji to buy more cocoa beans as sales beat target

It will increase output of premium products after up-scale THE Chocolate brand sold twice as much as expected

THE Chocolate was introduced in September 2016 as bean-to-bar craft chocolate. It is made from cocoa beans from Brazil, Dominica and Venezuela and priced at 237 yen (S$3) for a 50 g bar.


MEIJI Holdings Co, Japan's biggest chocolate maker, will buy more cocoa beans from Latin America to increase output of premium products after selling twice as much of its up-scale THE Chocolate brand as it initially expected.

Sales of THE...

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