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Merkel urges Germany to innovate for consumers

Push is part of bid to keep Germany attractive as a business location

Published Sun, Sep 13, 2015 · 09:50 PM

Frankfurt

CHANCELLOR Angela Merkel said Germany Inc needs to step up efforts to create new products and services with broad appeal for consumers, in addition to its traditional strengths in business.

"We're pretty good at B-to-B, we're pretty good at business," Ms Merkel said in Berlin during an event on Friday with SAP SE chairman Hasso Plattner, emphasising that Germany needs to adapt to offer enticing services to consumers too. "In the past year and a half, we've pushed forward a pretty big programme."

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