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Michelin expands restaurant guides as part of Asian growth push

"The guide is an extraordinary tool for our brand. It's in our DNA - as much as tyres are." - Claire Dorland Clauzel, the Michelin executive vice president who oversees the guides


MICHELIN, facing fierce competition from lower-cost Chinese tyremakers as it expands in Asia, is counting on a little luxury splash from haute cuisine to boost its brand image.

The French company is introducing its eponymous restaurant guide for Bangkok in December as part of...

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