Movies make the US$20b toy industry go round
This year there are about 25 movies with toy tie-ins, an unprecedented number for the industry
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Washington
THREE giant yellow minions were bobbing to and fro at the New York Toy Fair last week, posing for photos with kids in a showy promotion tied to the next iteration of Despicable Me. Minion dolls and plush toys sat on display next to singing minions and mystery minion packs. Children cheerily bashed remote-controlled minions into one another on the floor.
It's the biggest line of Despicable Me toys yet, hitting stores alongside the third installment of the animated series starring Steve Carell as the comical voice of a former supervillain-turned-good guy. Elsewhere in the room, Universal Pictures showed off the rest of its toy lineup, such as its Fast & Furious cars and action figures, The Mummy figurines, and colourful Trolls with blazing hair.
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