You are here

Nestle to launch ruby chocolate KitKat in Asia

BP_Ruby_180118_55.jpg
"'KitKat Chocolatory Sublime Ruby' will be available from Friday, January 19, in time for Valentine's Day," Barry Callebaut said in a statement, adding the product would also be available online.

[ZURICH] Nestle will launch a ruby chocolate version of its Kitkat brand in Japan and South Korea this month, becoming the first consumer brand to market the new variety developed by Barry Callebaut, a supplier of high-quality chocolate and cocoa products.

"'KITKAT Chocolatory Sublime Ruby' will be available from Friday, Jan 19, in time for Valentine's Day," Barry Callebaut said in a statement, adding the product would also be available online.

Barry Callebaut unveiled the ruby variety in September, creating a fourth kind of chocolate in addition to dark, milk and white.

It said ruby chocolate used in Kitkat "has a fresh berry-fruity taste and characteristic colour". Ruby chocolate is made from the ruby cocoa bean. No berries, berry flavour or colour are added.

REUTERS

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes