The Business Times
SUBSCRIBERS

Netflix's expansion move attracts some 'most unlikely' customers

Published Mon, Jan 18, 2016 · 09:50 PM

Munich

JUST hours after Reed Hastings announced this month that Netflix, the video-streaming service he co-founded, would become available in 190 countries, he got an unexpected surprise.

Along with new customers in large markets such as India and Russia, Mr Hastings said, people on Reunion Island - a small French-governed island off the coast of Madagascar - were some of the first to sign up as new subscribers, making them maybe the most unlikely people to try Netflix's fast-expanding global service.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here