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New Balance to challenge Nike with its biggest advertising campaign ever
Published Wed, Jul 1, 2015 · 09:50 PM
New York
NEW Balance is planning an advertising blitz that is twice as big as any in its 109-year history, taking aim directly at Nike Inc.
On Wednesday, the sneaker company will begin its first global campaign, including television spots throughout the US and other large markets - an attempt to become a truly international, multisport athletic brand like i…
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