New ESG focus, expanded markets, wealth reporting among BT's new content offerings

Singapore

THE Business Times is making a slew of content updates this month that will strengthen its core reporting even as it breaks into new areas that reflect readers' needs today.

With its readers increasingly investing abroad, BT will expand its companies and markets coverage beyond Singapore. These include South-east Asia's rising startups, Big Tech, Wall Steet's banks and listed companies, Chinese corporate and tech giants, and more.

Readers can also expect double the wealth coverage, answering a rising demand for expert advice on financial planning and investment know-how across a diverse playing field.

Beyond strengthening its core areas of coverage, BT will also bring its unique brand of no-nonsense analysis to topics that its growing base of savvy, younger investors are concerned about.

These include several new columns such as The Hustle, which profiles young entrepreneurs, Making Bank, a column (in today's paper) providing a Gen-Z view on investing, and Crypto Watch, a focused digest of the volatile cryptocurrency market.

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As a publication that strives to be a trusted partner providing business insights, BT will take on some of the most pressing business questions of our time: What risks and opportunities does the climate crisis present? How should we create an ethical and sustainable workplace environment?

Come January, a new environmental, social and governance (ESG) beat will put the newsroom's over four decades of reporting expertise in markets, finance, startups and tech to answer these questions, reflecting BT's commitment to in-depth coverage of these critical issues.

As the idea of work continues to be disrupted and evolve rapidly with the pandemic's impact, BT will also launch new columns focused on work-life harmony and workplace issues.

Weekend readers can look forward to more think pieces as well as new lifestyle and culture features, including a more personal look at business leaders' lifestyles, hobbies and even reading lists.

BT Editor Wong Wei Kong said that serving its audience was at the heart of BT's new content push.

"In our 45 years of being Singapore's top financial daily, we have always strived to remain relevant and useful to our readers," he said.

"We are grateful that many have chosen and continue to choose BT as their trusted partner, and hope that the new content offerings will equip them with useful business insights in the turbulent times ahead."

The changes reflect feedback from readers through both surveys and interviews, in a content-led review aimed at building a premium, curated product that shows off the best of BT's journalism.

All of the new content will also be reflected in the print edition, which from today also incorporates design tweaks that make for easier reading, including increases in typeface size and spacing.

Other changes also better align it with BT's core digital subscription product, most notably the newspaper's masthead which has changed to black for a stronger and more consistent brand presence. The signature BT Blue has been retained in highlights for graphics and other headings.

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