New sales tack in US, China suit Hugo Boss Q2 results
Berlin
GERMAN fashion house Hugo Boss beat second-quarter expectations on Wednesday, helped by restructuring and its first rise in US sales in two years, boosting its shares.
The company, known for its smart men's suits, said US sales rose 2 per cent while sales in China jumped 14 per cent.
After a string of profit warnings, Hugo Boss has been slashing prices in China to bring them closer to European and US levels, making efforts to appeal to younger customers, investing in its website and closing loss-mak…
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