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Old Navy is now biggest driver of growth in Gap Inc brands

Last year, it took in almost US$6 billion in sales in the US and made up 40 per cent of the company's global revenue

Shoppers were drawn by Old Navy's promise to combine Gap's style and quality with low prices and a big selection.

New York

FOR years, Stefan Larsson was Gap's worst nightmare, as he led H&M's dizzying expansion in the United States with a combination of designer chic and rock-bottom prices.

Three years ago, Gap Inc hired him, and gave him its most challenging brand, Old Navy.


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