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Online shopping boom in SEA sparks demand for customer data
Consumer giants such as Unilever eyeing region's 600m consumers, many of whom go online from rural areas
Add BT as a preferred sourcePublished Mon, Oct 23, 2017 · 09:50 PM
Bangkok
WHEN diaper-maker DSG International (Thailand) wants to know what its customers are thinking, it often turns to Lazada, an e-commerce firm majority-owned by Alibaba Group Holding.
"From its data, we know mothers sometimes browse at night, so we can offer flash sales when we know customers are browsing," says Ambrose Chan, the Thai company's CEO.
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