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Online shopping boom in SEA sparks demand for customer data

Consumer giants such as Unilever eyeing region's 600m consumers, many of whom go online from rural areas

Alessandro Piscini, CEO of Lazada Thailand, says the company plans to use data science to help its merchants customise offers for specific customer groups based on age, gender and other preferences.


WHEN diaper-maker DSG International (Thailand) wants to know what its customers are thinking, it often turns to Lazada, an e-commerce firm majority-owned by Alibaba Group Holding.

"From its data, we know mothers sometimes browse at night, so we can offer flash sales when we...

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