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Online shopping looks hot - but 80% of e-tailers are in the red

Pandemic's pushing consumers online, but competition is fierce, with price war leaving businesses no elbow room to manoeuvre

A major cost for online retailers is that of customer acquisition, which includes marketing to consumers and data analytics to understand buying habits.


ONLINE retail may now seem like a sure bet for aspiring retailers, with more consumers buying online amid the coronavirus pandemic, but industry players warn that this segment of retail has more risks than meets the eye, some of which may even be heightened by the pandemic....

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