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Peanuts, home of Snoopy and Charlie Brown, is up for sale

Shares in Iconix, which owns 80% of Peanuts, gain on news; several investors keen to snap up rights

Created by Charles Schulz and licensed in over 100 countries, the characters generate about US$30 million in 12-month earnings before interest, taxes, depreciation and amortization.

San Francisco

US BRAND management company Iconix Brand Group Inc is exploring a sale of its majority stake in Peanuts Worldwide LLC, which owns the rights to cartoon strip characters Snoopy and Charlie Brown, according to people familiar with the matter.

The move sent shares of...

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