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Penniless Russian gets success in soap

Having failed in bids to join KGB and sell vodka, Siberian man now runs global cosmetics brand Natura Siberica

The company of Mr Trubnikov - who adorns himself in ethnic jewellery and indigenous talismans and eschews any hint of business attire - sells colourfully named products in dozens of countries.


HE was rejected by the KGB. He couldn't sell vodka to Russians. He went broke. Then Andrei Trubnikov bet on a dish-soap factory and started making shampoo. He is one of Russia's most successful businessmen, at the helm of a global cosmetics brand.

A strapping man who adorns...

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