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P&G looks to gain market share in Asia-Pacific
It leverages digital platforms and TV to raise awareness of its brands and woos new customers with samples
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Nisha Ramchandani
Published Sun, May 29, 2016 · 09:50 PM
Singapore
CONSUMER goods giant Procter & Gamble (P&G), eyeing the fast-growing markets across the Asia-Pacific, wants to put its brands into more homes in the region.
The company's president for the Asia-Pacific Magesvaran Suranjan said the region is viewed as a growth engine for the overall group:
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