Pin and shop on Pinterest with 'buyable pins'
Users interested to buy items they see posted on Pinterest will be directed to outside websites
San Francisco
PINTEREST has said that it is diving into e-commerce with "pins" that let people buy items that they like at the popular online bulletin board.
"Pinterest is already designed to work like a catalogue, so we wanted to find a way to weave buyable pins into the pages people already know," co-founder and chief executive Ben Silbermann said during an event at the company's headquarters in San Francisco.
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