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Prada banks on handbags to revive fortunes

The fashion house has been hit by two consecutive years of stagnating sales amid slowdown in China

Published Fri, Feb 26, 2016 · 09:50 PM
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Milan

PRADA'S answer to stagnating sales was unveiled on Thursday with a handbag-heavy Fall-Winter collection that the company's executives hope will spark a revival in the fashion heavyweight's flagging fortunes.

Miuccia Prada's latest offering had a post-war feel about it with sailor or nurse-style white caps abounding alongside cape- shaped coats and pencil skirts designed to emphasise the slender waists of more austere times.

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