SUBSCRIBERS

Printed retail catalogues make a comeback in the US

Published Mon, Jan 26, 2015 · 09:50 PM

New York

IN this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalogue keeps vying for a place on the coffee table.

From Anthropologie to American Girl, Pottery Barn to Patagonia, retailers are still relying on direct mail even as they spend considerable resources on improving their websites to accommodate the steady increase in online shopping.

Share with us your feedback on BT's products and services