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Seoul seen as Asia's new fashion showcase

What's popular in S Korea sweeps across Asia due to the Hallyu or Korean Wave

Leading global fashion houses have upped their game in South Korea in a bid to reach those well-heeled Asians who take their fashion cues from popular Korean TV and pop stars.


MOVE over Hong Kong, Tokyo and Singapore. Seoul is emerging as Asia's new fashion showcase, with the world's top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture.

Fast-growing Asia is a key market driving the global luxury...

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