Serving the Asian woman

To Magesvaran Suranjan, Procter & Gamble's president, Asia Pacific, Middle East and Africa, the exacting standards of the Asian woman make her the ideal consumer. He also talks about the company's next frontier.

Annabeth Leow

Published Fri, Oct 30, 2020 · 09:50 PM

CONSUMER goods veteran Magesvaran Suranjan's ideal customer is a woman - and not just any woman.

"The Asian consumer is incredibly discerning," he tells The Business Times, using the word nearly a half-dozen times to emphasise her demands.

"What she needs, in terms of the product and the packaging, is of a standard that is likely globally a high standard... As we learn and serve that consumer, we are able to apply those standards around the world."

And Mr Suranjan, 51, certainly has a lot of ground to cover worldwide.

He has been an Asia-based…