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ShopBack sells personal finance community Seedly

Buyer is Hong Kong-based CompareAsiaGroup, which has a portfolio of brands across six markets in Asia

Sharanya Pillai

Sharanya Pillai

Published Tue, Oct 27, 2020 · 09:50 PM
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Singapore

CASHBACK rewards player ShopBack has sold off its full stake in Seedly, a personal finance community platform, to Hong Kong-based CompareAsiaGroup.

In a press statement on Tuesday, Seedly said that it will continue to run as an independently-branded standalone platform, while working with CompareAsiaGroup to develop the personal fin…

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