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Singapore-based medical information firm MIMS expands to US, Europe through tie-up

SINGAPORE-BASED medical information company MIMS and a unit of London-listed UDG Healthcare have announced a tie-up to extend each firm's global network, according to a joint statement on Monday.

The deal between MIMS and Ashfield Healthcare Communications will see them marry their compliance-based market-specific experience to work on technical healthcare communications material worldwide.

MIMS, which was bought over by Japanese healthcare information player for 11 billion yen (S$140 million) in September 2018 (see amendment note), is in 16 markets across the Asia-Pacific, while Ashfield, a division that contributed more than two-thirds of Dublin-based UDG's fiscal 2018 operating profit, operates in 25 countries, mainly in Europe and the Americas.

Victor Wright, MIMS's chief client officer for pharmaceutical marketing, said in a statement: "The collaboration will provide us both with additional expertise and territories, opening up fantastic opportunities to deliver the best for our international pharmaceutical, biotech and medical devices clients."

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Meanwhile, Ashfield Healthcare Communications president Doug Burcin said that the strategic partnership "provides unprecedented expertise and cross-collaboration of healthcare communications by both parties".

The latest alliance comes two weeks after Ashfield said on Jan 9 that it would partner healthcare agency network Argon Global Healthcare Network to manage brands for clients.

Amendment note: An earlier version of this article incorrectly stated that MIMS is co-owned by Japan's Mitsui & Co and SMS Co. Since September 2018, it has been owned solely by SMS. The article has been corrected to reflect this.