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Singapore brands lack support from local consumers: study

Market here ranks lowest among Asian nations such as Japan, South Korea & Thailand

Tue, Oct 10, 2017 - 5:50 AM

Stephanie Luobtnews@sph.com.sg@StephLuoBT

Singapore

A STUDY has found that about one-tenth of consumers in Singapore prefer local brands in contrast to other Asian countries, where the demand for locally-designed high-end goods is on the rise.

Across 15 consumer categories including beauty & personal care, consumer...

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