Singapore brands lack support from local consumers: study

Singapore

A STUDY has found that about one-tenth of consumers in Singapore prefer local brands in contrast to other Asian countries, where the demand for locally-designed high-end goods is on the rise.

Across 15 consumer categories including beauty & personal care, consumer appliances and hotels & airlines, a mere 12.5 per cent of the Singapore population will pick local brands, making the Republic's score the lowest compared to countries such as Japan (48.9 per cent), South Korea (42.3 per cent) and Indonesia (38.6 per cent).